42.2% of US email marketers always use segmentation strategies tactics when building their lists. – JangoMail “Email Marketing Survey” (2010)
32.4% of US email marketers never or not often use segmentation tactics when building lists for deployment. – JangoMail “Email Marketing Survey” (2010)
70% of US online marketers currently use email segmentation tactics, while 14% say they plan to in the future. – Lyris (2010)
59.4% of SMB marketers worldwide plan on using interest-based segmentation in upcoming email campaigns. – GetResponse “2010 Email Marketing Trends Survey” (2010)
34.9% of SMB marketers worldwide plan on using recent open or click-rate activity as a segmentation tool in upcoming email campaigns. – GetResponse “2010 Email Marketing Trends Survey” (2010)
44.8% of SMB marketers worldwide believe using behavioral targeting segmentation can result in a significant increase in email marketing effectiveness. – GetResponse “2010 Email Marketing Trends Survey” (2010)
Among marketers worldwide surveyed in 2009, 93% believe segmentation was at least somewhat valuable for improving conversion rates.- Econsultancy (2009)
Open rates for segmented versus non-segmented campaigns are as much as 20% higher on average for the first 30 days. – MarketingSherpa “Email Marketing Benchmark Guide 2008″ (2008)
Open rates for segmented versus non-segmented campaigns are 12.4% higher for days 60-90. – MarketingSherpa “Email Marketing Benchmark Guide 2008″ (2008)
Open rates for segmented versus non-segmented campaigns are anywhere between 11% and 15% the last 90 days of the year. – MarketingSherpa “Email Marketing Benchmark Guide 2008″ (2008)
Click rates for segmented versus non-segmented campaigns are doubly high for the first 30 days with a slight increase for 60-90 days. – MarketingSherpa “Email Marketing Benchmark Guide 2008″ (2008)
Click rates for segmented versus non-segmented campaigns are five times higher the last 90 days of the year. – MarketingSherpa “Email Marketing Benchmark Guide 2008″ (2008)
56.6% of online retailers segment their email lists, compared with 43.4% that do not use segmentation. – Internet Retailer (2007)
Campaigns that target based on Web-site user click-stream data generate conversion rates that outperform untargeted broadcast campaigns by nearly 4 to 1, according to a recent Jupiter Research report promoting use of targeting devices beyond basic personalization and segmentation. – Jupiter Research (Dec 2006)
* Untargeted broadcast emails
Open rate: 20%
Avg. CTR: 9.5%
Avg. conversion rate: 1.1%
* – Jupiter Research (2006) User-triggered campaigns
Open rate: 27%
Avg. CTR: 9.3%
Avg. conversion rate: 2.3%
* – Jupiter Research (2006) Lifecycle messaging campaigns
Open rate: 26%
Avg. CTR: 9.3%
Avg. conversion rate: 2.3%
* – Jupiter Research (2006) Click-stream based campaigns
Open rate: 33%
Avg. CTR: 14%
Avg. conversion rate: 3.9%
– Jupiter Research (2006)
54.7% of web merchants segment their email marketing lists and break down their opt-in names in various demographic categories. – Internet Retailer (2006)
49.1% of online retailers in the Internet Retailer survey segment their lists by repeat buyers and another 42.1% segment first-time buyers. 33% segment their lists by purchase frequency, followed by 19% that segment recipients by average ticket, 14.7% by age, 12.9% by sex and 12.3% by household income. 78% also list “other,” indicating that there are many ways to break down a customer file. – Internet Retailer (2006)
About a quarter of marketers surveyed are sending broadcast email campaigns with no differentiation or targeting. – Jupiter Research (2006)
65% are using limited personalization, such as using a customer’s name, and limited segmentation, such as demographic targeting or using geo-targeting to identify a local store. – Jupiter Research (2006)
Only 11% of marketers send targeted campaigns that use a customer’s purchase history, click-stream activity, or other data to send a relevant, targeted offer. – Jupiter Research (2006)
Research showed that showing users a product they’d previously considered lead to immediate purchases by 60% of respondents and deferred purchases by 58%. – Jupiter Research (2006)
44% of marketers surveyed believe the biggest challenge in email is providing relevant content. – eMarketer (2006)
46% of internet users say commercial emails they receive are not targeted to their needs. – eMarketer (2006)
Untargeted broadcast emails, with no personalization or segmentation
* Average open rate of 20%
* Average click-through rate of 9.5%
* Average conversion rate of 1.1%
– David Daniels, Jupiter Research (2006)
Campaigns triggered from user actions, such as shopping cart abandonment:
* 27% average open rate
* 9.3% average click-through rate
* 2.3% average conversion rate
– David Daniels, Jupiter Research (2006)
Lifecycle messaging campaigns, such as product replenishment messages
* Average open rate of 26%
* Average click-through rate of 14%
* Average conversion rate of 2.8%
– David Daniels, Jupiter Research (2006)
Campaigns that integrate Web site click-stream data for targeting perform best of all
* 33% average open rate
* 14% average click-through rate
* 3.9% average conversion rate
– David Daniels, Jupiter Research (2006)
Broadcast emails require just $109,000 in annual salary. – David Daniels, Jupiter Research (2006)
Triggered campaigns require about $128,000 in salary resources. – David Daniels, Jupiter Research (2006)
Lifecycle messaging campaigns require $263,000 in annual salary resources. – David Daniels, Jupiter Research (2006)
Campaigns using click-stream data require $276,000 in salary. – David Daniels, Jupiter Research (2006)