Only 31.6% of US marketers said having an optimized mobile marketing experience for customers is important. – eROI “The Current State of Social, Mobile, & Email Integration” (2010)
45 percent of mobile users stated the best time for companies to send e-mail is only when it is necessary as compared to 39 percent of their non-mobile peers. e-Dialog “Manifesto for E-mail Marketers: Consumer Demand Relevance” (2010)
US mobile-commerce revenues are expected to double in 2010, reaching $2.4 billion. -Coda Research Consultancy (2010)
35% of US Web-enabled mobile phone owners said they had participated in some form of mobile shopping in the past year, such as browsing or researching but not necessarily purchasing products. -PriceGrabber.com “Smartphone Shopping Behavior” (2010)
Across all age groups, Internet users are at least three times as likely to research or compare prices on their phones as they are to make a purchase. -PriceGrabber.com “Smartphone Shopping Behavior” (2010)
Among mobile buyers, the top purchases made with a web-enabled phone are digital content for phones (61%) and consumer electronics(57%). – PriceGrabber.com”Smartphone Shopping Behavior” (2010)