Industry Response Metrics:
Business Products and Services General
Non-Bounce Rate: 93.1%
Open Rate: 23.6%
Click-Through Rate: 4.4%
- Epsilon “Q2 2010 Email Trends and Benchmark” (2010)
Business Publishing/Media General
Non-Bounce Rate: 96.8%
Open Rate: 16.7%
Click-Through Rate: 4.9%
- Epsilon “Q2 2010 Email Trends and Benchmark” (2010)
Consumer Products CPG
Non-Bounce Rate: 92.6%
Open Rate: 19.8%
Click-Through Rate: 10.1%
- Epsilon “Q2 2010 Email Trends and Benchmark” (2010)
Consumer Products Pharmaceutical
Non-Bounce Rate: 87.8%
Open Rate: 24.7%
Click-Through Rate: 6.6%
- Epsilon “Q2 2010 Email Trends and Benchmark” (2010)
Consumer Publishing/Media General
Non-Bounce Rate: 97.9%
Open Rate: 14.9%
Click-Through Rate: 5.2%
- Epsilon “Q2 2010 Email Trends and Benchmark” (2010)
Consumer Services General
Non-Bounce Rate: 94.7%
Open Rate: 16.7%
Click-Through Rate: 4.3%
- Epsilon “Q2 2010 Email Trends and Benchmark” (2010)
Consumer Services Telecom
Non-Bounce Rate: 93.9%
Open Rate: 25.5%
Click-Through Rate: 6.2%
- Epsilon “Q2 2010 Email Trends and Benchmark” (2010)
Financial Services CC/Banks
Non-Bounce Rate: 93.0%
Open Rate: 31.5%
Click-Through Rate: 4.2%
- Epsilon “Q2 2010 Email Trends and Benchmark” (2010)
Financial Services General
Non-Bounce Rate: 94.5%
Open Rate: 31.5%
Click-Through Rate: 6.1%
- Epsilon “Q2 2010 Email Trends and Benchmark” (2010)
Retail Apparel
Non-Bounce Rate: 97.2%
Open Rate: 16.4%
Click-Through Rate: 3.8%
- Epsilon “Q2 2010 Email Trends and Benchmark” (2010)
Retail General
Non-Bounce Rate: 94.5%
Open Rate: 22.5%
Click-Through Rate: 6.0%
- Epsilon “Q2 2010 Email Trends and Benchmark” (2010)
Retail Specialty
Non-Bounce Rate: 97.4%
Open Rate: 18.6%
Click-Through Rate: 3.2%
- Epsilon “Q2 2010 Email Trends and Benchmark” (2010)
Travel/Hospitality Travel Services
Non-Bounce Rate: 94.3%
Open Rate: 25.7%
Click-Through Rate: 5.1%
- Epsilon “Q2 2010 Email Trends and Benchmark” (2010)
Industries with highest Open Rates included:
• Agriculture 25.3%
• Religious 21.0%
• Transportation 18.1%
• Large Business 17.3%
- MailerMailer “Email Marketing Metrics Report” (2010)
The sectors with the lowest Open Rates were:
• Entertainment 9.2%
• Banking 8.2%
• Marketing 7.4%
• Medical 7.3%
- MailerMailer “Email Marketing Metrics Report” (2010)
Industries with highest Click Through Rates included:
• Religious 10.5%
• Transportation 7.6%
• Environmental 4.8%
• Retail 4.5%
- MailerMailer “Email Marketing Metrics Report” (2010)
The sectors with the lowest Click Through Rates were:
• Legal 0.9%
• Marketing 0.8%
• Entertainment 0.7%
• Restaurant 0.7%
- MailerMailer “Email Marketing Metrics Report” (2010)
Open rates increased 18.0% from the same time two years earlier. – Epsilon “Q2 2010 Email Trends and Benchmark” (2010)
Marketing messages have relatively low open (16.7%) and click (3.4%) rates. Services messages had the highest open (42.5%)and click (7.7%) rates. – Epsilon “Q2 2010 Email Trends and Benchmark” (2010)
70% of travel companies don’t track customer behavior or subscriber preferences to pre- and post travel email messages. -StrongMail “Connected Marketing for Travel Providers” (2010)
The top three email marketing initiatives for the travel industry in 2010 are increasing email deliverability rates (38%), integrating email and social media (37%) and improving the segmentation/targeting of their programs (35%). -StrongMail “Connected Marketing for Travel Providers” (2010)
the top three email marketing challenges cited by travel marketers for 2010 are list turnover (32%), email deliverability (29%) and frequency management (28%). -StrongMail “Connected Marketing for Travel Providers” (2010)
Associations is the industry with the highest Open Rate – 72.3%, and the lowest Unsubscribe Rate – 0.11%, Complaint Rate – 0.07%, and Bounce Rate – 0.23%.- GetResponse “Email Marketing Performance by Industry” (2010)
The Travel industry had the second-highest Open Rate – 70.7%, third-highest Click Rate – 6.43%, and third-lowest Complaint Rate – 0.12%. -GetResponse “Email Marketing Performance by Industry” (2010)
Arts (8.75%), Education (6.66%), and Travel (6.43%) were the three industries with the highest Average Click Rate. – GetResponse “Email Marketing Performance by Industry” (2010)